The Review of Physical Store Factors That Influence Impulsive Buying Behavior

The Review of Physical Store Factors That Influence Impulsive Buying Behavior

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The purpose of this paper is to study the factors that may influence impulsive buying behavior.A good store environment will encourage customers to patronize the store High Heat Plastic Food Pan Covers and this can be achieved through effective marketing activities, well-trained salespeople, and promotional activities high in emotional influence value.As a result, customers are more likely to purchase unplanned Bumper Cap products due to the attritional value from the marketing activities.